I'm not yet 50 but I want one. Nor can I lindy-hop but I plan to learn (among other things planned for my retirement years). So the Jitterbug ad gets my attention every time. But here on the Internet are objectors to the JB ad, of the view that it's "insulting to seniors"? What's a product manager to do about marketing to the over-50's? It's an interesting challenge that quickly raises questions about which statistics can make demographic information useful for market planning and product development purposes.
Monday, February 9, 2009
Ambivalent Target Market
I'm not yet 50 but I want one. Nor can I lindy-hop but I plan to learn (among other things planned for my retirement years). So the Jitterbug ad gets my attention every time. But here on the Internet are objectors to the JB ad, of the view that it's "insulting to seniors"? What's a product manager to do about marketing to the over-50's? It's an interesting challenge that quickly raises questions about which statistics can make demographic information useful for market planning and product development purposes.
